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BitTorrent to Test Peer-Based Live Streaming With Dean Guitars at NAMM Jam
posted on 2012-01-18

Friday night Dean Guitars concert and NAMM booth events to be streamed live to viewers around the world; BitTorrent to give away a free guitar to one lucky viewer

ANAHEIM, Calif., Jan 18, 2012 (BUSINESS WIRE) -- BitTorrent, a leading peer-based technology company, and Dean Guitars today announced that BitTorrent will live stream the big Dean Guitar's NAMM Jam this Friday night from 6:45 p.m. - midnight at http://live.bittorrent.com/DeanGuitars. BitTorrent will also stream live from the Dean Guitar's booth at NAMM (Booth 5466B) on Saturday and Sunday.

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Featuring top metal bands such as Testament and Jackyl, the NAMM Jam at The Grove of Anaheim tops the "must-see" list of many NAMM followers and fans alike. To celebrate BitTorrent is giving away a free Dean guitar during the concert. Fans can enter the contest here and tune in to see if they have won.

The partnership is part of BitTorrent's ongoing scalability testing of the company's upcoming live peer-to-peer streaming protocol invented by Bram Cohen, BitTorrent's founder and chief scientist. The newly architected protocol promises to solve fundamental challenges of live streaming media over the Internet by eliminating the need for expensive server infrastructure and dramatically reducing latency (or delays).

"Dean Guitars are legendary and the NAMM Jam is an iconic event," said Cohen. "While the live protocol is still in the testing phases, it's proving to be incredibly stable. We need to push the limits and see what happens when large numbers of people join a live swarm. If anyone can do it, it's metal fans. Jump on and help us test it."

"Live streaming continues to be a challenge for musicians to do at scale over the Internet and it can be a very expensive undertaking at a business and tradeshow level. BitTorrent is building a solution not only for massive events, but to make live streaming available and accessible to anyone," said Curse Mackey, Director of Marketing at Dean Guitars. "Dean Guitars has always pushed to stay ahead of the curve and we're excited to help BitTorrent break new ground for the good of musicians around the world."

BitTorrent's live streaming delivers Internet media by distributing the workload amongst peers viewing the stream. Because the peer-based architecture takes advantage of the computing, storage and network resources of each person, the more people who join a stream the better it performs. BitTorrent is currently testing the protocol every Friday night at 8 p.m. with live DJs from the company's headquarters in San Francisco at live.bittorrent.com.

Live Streaming Schedule:

-- Friday, January 20 (6:45 p.m. - midnight) -- NAMM Jam live from The Grove of Anaheim -- Featuring: Testament, Jackyl, Vinnie Moore, Wayne Static, and more.

-- Saturday, January 21st (10 a.m. - 6 p.m.) - Live webcast from the Dean Guitars booth -- Artist signings, interviews, demos, and more.

-- Sunday, January 22nd (10 a.m. - 5 p.m.) - Live webcast from the Dean Guitars booth -- Artist signings, interviews, demos, and more.

About Dean Guitars:

For 35 years Dean Guitars has been making sought after instruments that have been seen on the biggest stages in the world. From ZZ Top's fuzz-covered Dean Z's, Sammy Hagar and his "Red Rocker" ML, Dimebag Darrell's legendary Dean from Hell to Dave Mustaine and his Dean VMNT at the epic 2011 Big 4 concerts, Dean guitars has created an undeniable legacy that has been embraced by guitar enthusiasts worldwide. Visit http://www.deanguitars.com .

About BitTorrent:

BitTorrent is one of the world's leading peer-based technology companies. We maintain a globally recognized ecosystem of technology protocols, consumer software, and consumer electronics devices that help people find, share and move digital media. We are the creators of the BitTorrent protocol and proponents of an open Internet. Our technologies are used by hundreds of millions of people around the world and currently drive between 20% and 40% of global Internet traffic. BitTorrent is based in San Francisco and has offices in Tokyo, Seoul, Krakow and Minsk. Please visit http://www.bittorrent.com for more information.

SOURCE: BitTorrent

More info:
http://live.bittorrent.com/DeanGuitars
http://www.bittorrent.com




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